has thus become apparent that many sectors including media had to
become part of this ever-evolving community. With this in mind, FSMA
decided to embark on a project, which entails the production of a
monthly, tabloid size, 20 page newspaper with an Islamic ethos called
"The Islamic Times.
Print Media in essence provides a perfect platform for the community
to voice and raise issues in effect educating the public on various
matters whilst at the same time providing an opportunity for
businesses to advertise their services or products on a national level.
In an effort to reach a broader market, The Islamic Times has
incorporated content that will appeal to various markets thus
becoming a paper for everyone. The Target Market then is both male
and female, from all age groups and inclusive of all LSM groups.
Although being a paper enshrined with an Islamic ethos, the paper is
aimed to reach all demographical groups providing content for all and
ensuring an excellent opportunity for businesses no matter what the
nature of the product or service may be.
The first paper is scheduled to reach readers at the end of November
2009 say Ahmed Mohamed of FSMA. The publication is published by
Faizal Sayed Media Associates.
And how is this newspaper different from the many local Muslim newspapers we already have, including Muslim Views and Al-Qalam?
ReplyDelete