The city’s community television station, Cape Town TV (CTV) is to stage a fundraising telethon at the end of this month in order to stay afloat. The channel recently went off-air for 10 days because of cash-flow problems and is turning to viewers to support the channel.
CTV Station Manager Karen Thorne says, “CTV gets income from various sources, including funders, sponsors, airtime sales and advertising. However it is a non-profit operation that needs ongoing support from viewers as well in order to survive. If Capetonians appreciate the programming that CTV provides, then they should be prepared to give the station some concrete financial support in order to keep it on air.”
The telethon will consist of 8 live one-hour episodes which will run from 10am to 10pm on the 29th October. A variety of celebrities, including singers, comedians and poets, will appear on the show to entertain and inform viewers about this community channel and what it stands for.
Guests so far include singers such as Lu Chase, Jarred Ricketts, and Keeno Lee Hector; radio personalities Quathar Jacobs, Grant Johnson, Kia Johnson and Unity Ruiters; bands such as Brasse van die Kaap and The Rudimentals; ‘Big Brother’ winner Ferdinand Rabie, DJ’s Falko Starr and Azul, and comedian Wayne McKay. The show will be co-hosted by well-known entertainer Alvon Collison.
Viewers will be asked to pledge donations and businesses will be challenged to meet or match the contributions of their peers. Corporate sponsors will have the opportunity to introduce their businesses to viewers in on-air interviews.
CTV Advertising Manager Fagmie Fredericks says, “The show is an opportunity for the people of Cape Town to get involved with CTV. In addition to our fantastic programming, we provide a wide range of opportunities for NGOs, businesses, educational institutions and individuals to access the airwaves.
“CTV is a unique communications service for Cape Town and it is essential that Capetonians step up to the plate to keep this channel in their hands. We call on all Capetonians and businesses in the city to support CTV in this vital fundraising drive.”
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