The characteristics of Islam are its universality, its comprehensiveness, rationalism, positivism, its pragmatism, its egalitarianism and simplicity and its humanitarianism. Islam seeks to set up the brotherhood among all men. Literally Islam means " Submission", surrender, obedience and peace. The multitude of populous of South Africa serves as an exemplified model for many in terms of how many religions, school of thought, racial groups and more co-exist in a very cosmopolitan environment. Islam itself, which arrived in South Africa more than 300 years ago, has had a profound effect on the demographical breakdown of this cosmopolitan environment, advocating a respectful, colourful and diverse relationship with other faiths across the country.
With the development of this community over the time in South Africa, it has become apparent that many sectors including media had to become part of this ever-evolving community. With this in mind, Faizal Sayed Media decided to embark on the project – the production of a monthly , tabloid sized, newspaper with an Islamic ethos called "The Islamic Times".
"Print Media in essence provides a perfect platform for the community to voice and raise issues in effect educating the public on various matters whilst at the same time providing an opportunity for businesses to advertise their services or products on a national level" Says Faizal Sayed, Chief Editor of the paper also known for his work as a Television Producer and TV Show Host.
The content of the paper will be diverse in an effort to reach a wide readership with various interest levels. The paper will comprise of regular features as well as short-term content fillers from time to time.
In an effort to reach a broader market, The Islamic Times has incorporated content that will appeal to various markets thus becoming a paper for everyone. The Target Market then is both male and female, from all age groups and inclusive of all LSM groups. Although being a paper enshrined with an Islamic ethos, the paper is aimed to reach all demographical groups providing content for all and ensuring an excellent opportunity for businesses no matter what the nature of the product or service may be.
According to Nazreen Cassim, Operations Director for Faizal Sayed Media, The first edition of The Islamic Times hits the shelves later this week and will be available at most mosques and selected shops at no cost to the public. Courtesy Faizal Sayed Media
